Engagement Growth
+300%Before
Baseline
After
+300%
Local QSR Growth System
Crunchies
Fast Food / QSR — F-7, F-10, Centaurus, Islamabad
Client story
Local QSR Growth System
- Impressions
- 900K+
- Audience Reach
- 350K+
- Engagement Growth
- +300%
Performance Over Time
The Growth Story
Live Campaign
Monthly Impressions (000s)
M1
M2
M3
M4
M5
M6
M7
M8
Start900+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
Crunchies is a fast-food / QSR brand operating across Islamabad — F-6 Markaz, F-10 Markaz, and Centaurus Mall. Digi Aura partnered with Crunchies to build a hyper-local digital acquisition system designed to drive footfall to each store individually.
Growth Challenge
No digital presence and no system to convert nearby foot traffic into in-store visits. With three distinct locations, the brand needed location-specific targeting rather than a single blanket campaign.
Work in market
The creative system,
seen in the wild.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Customer Inquiries
1,000+Before
Near Zero
After
1,000+
Weekend Footfall
UpBefore
Baseline
After
Increased
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Built brand social media presence across Instagram and Facebook from scratch
02
Produced food photography and short-form video content for each location
03
Launched hyper-local Meta campaigns targeting a 2–10km radius around each store
04
Designed combo-offer creative tailored to drive walk-ins during weekend peak hours
05
Implemented location-specific ad sets with geo-fenced targeting and store-level tracking
06
Managed retargeting of engaged users to convert repeat visits
07
Launched their entire ordering and inventory management system from scratch, alongside full brand and social campaign management
Acquisition Channels
01
Meta Ads (Hyper-Local Geo-Targeting)
02
Instagram Organic
03
Facebook Organic
04
WhatsApp Inquiry
Hard Results
Impressions900K+
Audience Reach350K+
Engagement Growth+300%
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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