Privacy Policy

1. Data We Collect

We collect the following categories of personal data when you interact with our website or services:

• Contact information, name, email address, phone number, and business name submitted through consultation or contact forms.
• Usage data, pages visited, session duration, device type, browser, and approximate geographic location collected automatically via analytics tools.
• Marketing interaction data, ad click identifiers and conversion events collected by Meta Pixel and Google Analytics when you visit from a paid advertisement or interact with our site.
• Communication data, messages and enquiries you send us by email, WhatsApp, or our contact forms.

We do not collect sensitive categories of data (health, financial account details, government ID numbers) through this website.

2. How We Use Your Data

• To respond to consultation requests and enquiries.
• To manage our business relationship with you as a client or prospect.
• To measure and improve the performance of our website and advertising.
• To send service-related communications (updates, invoices, reports) to existing clients.
• To retarget website visitors with relevant advertising on Meta and Google platforms.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

3. Third-Party Services

We use the following third-party services which may process your data under their own privacy policies:

• Google Analytics (GA4), measures website traffic and user behaviour. Data is anonymised and governed by Google's Privacy Policy.
• Meta Pixel, tracks ad conversions and enables retargeting on Facebook and Instagram. Governed by Meta's Privacy Policy.
• Cloudinary, hosts media assets (images and videos) served on this website.
• MongoDB Atlas, our secure cloud database where lead and contact form submissions are stored.

4. Cookies

Our website uses first-party and third-party cookies to measure analytics and support advertising. The Meta Pixel and Google Analytics scripts set cookies in your browser. You can disable cookies in your browser settings; however, some site features may not function correctly without them.

5. Data Retention

We retain contact form submissions and lead data for up to 24 months from the date of collection, or until you request deletion. Analytics data follows the retention settings of the respective third-party platforms (default 14 months for GA4).

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (right to be forgotten).
• Object to or restrict certain processing activities.
• Request a portable copy of your data.

To exercise any of these rights, email us at info@digiaura360.com. We will respond within 30 days.

7. Data Security

We use HTTPS encryption, secure cloud infrastructure, and access controls to protect data in transit and at rest. We do not store payment card details, payment processing is handled by third-party providers when applicable.

8. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes are posted constitutes acceptance of the revised policy.

9. Contact Us

For any privacy-related enquiries or data requests, contact us at: