Cost Per Lead
↓43%Before
$82
After
$47
Lead Generation Infrastructure
Denteligen
Healthcare / Dental SaaS
Client story
Lead Generation Infrastructure
- SQLs Generated
- 3000+
- CPL Reduction
- 43%
- Pipeline Growth
- 2.3x
Performance Over Time
The Growth Story
Live Campaign
Qualified SQLs per Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Start334+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
Denteligen is a Dental SaaS platform serving dental practices across the US and UK. B2B model with a 45-day average sales cycle and multiple decision-makers.
Growth Challenge
Lead quality was inconsistent. 80% of leads came from referrals with no scalable acquisition system. The team had no CRM, no funnel, and no attribution model.
Work in market
The creative system,
seen in the wild.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Lead-to-Demo Rate
+158%Before
12%
After
31%
Pipeline Velocity
+143%Before
28pts
After
68pts
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Funnel architecture: awareness → demo request → qualification → pipeline
02
CRM setup on HubSpot with lead scoring and routing
03
Google Ads + LinkedIn paid acquisition campaigns
04
CRO-optimised landing pages with A/B testing
05
Email nurture sequences for long sales cycles
Acquisition Channels
01
Google Ads (Search)
02
LinkedIn Sponsored Content
03
SEO (long-tail SaaS keywords)
04
Email Outbound
Hard Results
SQLs Generated3000+
CPL Reduction43%
Pipeline Growth2.3x
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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