Monthly Revenue
+1790%Before
~₨2M
After
₨37.81M+
Ecommerce Growth Engine
The Effect Online
D2C Beauty / Cosmetics
Client story
Ecommerce Growth Engine
- Sales Generated (24 Months)
- $400,000+
- Average ROAS
- 7x
- Peak ROAS (Single Month)
- 24x
Performance Over Time
The Growth Story
Live Campaign
Monthly Orders
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Start3540+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
The Effect Online is a fast-growing, trend-driven D2C beauty brand targeting the global market from Pakistan. Launched on Shopify with Instagram & TikTok as primary growth channels — November 2023 to present.
Growth Challenge
No Shopify store, no content system, no paid acquisition infrastructure. Needed a full eCommerce build, social media revamp, and conversion-optimised ad engine — all from scratch — in a highly competitive beauty category.
Work in market
The creative system,
seen in the wild.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Conversion Rate
+233%Before
Baseline
After
+233%
Total Social Following
+12400%Before
<5K
After
625K+
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Custom Shopify store with upsells, urgency drivers, and testimonials
02
GA4, Meta Pixel, UTM tracking and full backend reporting
03
Full visual revamp of Instagram & TikTok feeds
04
Weekly reel production with transitions, product showcases, and trending sounds
05
Monthly influencer seeding + UGC strategy for organic and paid creatives
06
Retargeting campaigns for cart abandoners and product viewers
07
Klaviyo email flows + Linktree organic conversion routing
Acquisition Channels
01
Meta Ads (UGC + Retargeting)
02
TikTok Organic + Creator Marketplace
03
Shopify CRO
04
Klaviyo Email Flows
Hard Results
Sales Generated (24 Months)$400,000+
Average ROAS7x
Peak ROAS (Single Month)24x
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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