Total Impressions
2.8M+Before
Pre-Launch
After
2.8M+
SaaS Demand Generation System
Genie AI
AI SaaS / eCommerce Automation
Client story
SaaS Demand Generation System
- Impressions
- 2.8M+
- Qualified Leads
- 650+
- Free Trial Sign-Ups
- 400+
Performance Over Time
The Growth Story
Live Campaign
Monthly Qualified Leads
M1
M2
M3
M4
M5
M6
Start165+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
Genie AI is an AI-powered Shopify sales assistant that automates product recommendations and upsells for eCommerce merchants globally. Launched as a SaaS product targeting Shopify store owners with no existing market presence or demand generation infrastructure.
Growth Challenge
New AI SaaS product entering a crowded Shopify app ecosystem with no brand awareness, no structured demand generation system, and no proven channel to drive qualified trial sign-ups. Needed to build credibility, generate awareness, and convert interest into free trial registrations at scale.
Work in market
The creative system,
seen in the wild.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Qualified Leads
650+Before
None
After
650+
Free Trial Sign-Ups
400+Before
None
After
400+
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Full brand positioning and messaging framework distinguishing Genie AI from competing Shopify recommendation apps
02
Conversion-optimised landing page with social proof, feature walkthroughs, and a clear free trial CTA
03
Meta and LinkedIn ad campaigns targeting Shopify store owners, eCommerce founders, and digital agency operators
04
Content marketing system: LinkedIn thought leadership on AI in eCommerce, case snippets, and ROI demonstrations
05
Free trial onboarding sequence with email automation to activate and retain new sign-ups
06
Retargeting campaigns for landing page visitors and social media engagers who had not converted
07
Referral and partnership outreach to Shopify agencies for white-label and reseller pipeline
Acquisition Channels
01
Meta Ads (Awareness + Conversion)
02
LinkedIn Organic + Ads
03
Content Marketing
04
Email Onboarding Automation
Hard Results
Impressions2.8M+
Qualified Leads650+
Free Trial Sign-Ups400+
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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