Job Inquiries
5,000+Before
None
After
5,000+
Recruitment Funnel & Brand Launch
J Sons Communications
BPO / Final Expense Call Center
Client story
Recruitment Funnel & Brand Launch
- Job Inquiries
- 5,000+
- Successful Hires
- 100+
- Recruitment Funnel
- Built
Performance Over Time
The Growth Story
Live Campaign
Cumulative Job Inquiries
M1
M2
M3
M4
M5
M6
M7
M8
Start5000+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
J Sons Communications is a BPO and Final Expense call center based in Pakistan, serving US market clients. DigiAura360 partnered with J Sons to build their entire digital presence and recruitment funnel from the ground up, enabling rapid team scaling.
Growth Challenge
Zero digital presence, no recruitment system, and no brand assets — while facing an aggressive hiring target to meet growing US client demand. The brand and entire digital infrastructure needed to be operational within weeks.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Successful Hires
100+Before
None
After
100+
Recruitment Funnel
BuiltBefore
Non-Existent
After
Fully Built
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Brand identity, logo, and visual system built from scratch for employer-facing audiences
02
Recruitment landing pages with qualification forms and fast-response WhatsApp integration
03
Meta lead generation campaigns targeting job seekers across relevant demographics
04
Social media presence on Instagram, TikTok, and Facebook with employer branding content
05
Short-form video content featuring team culture, workspace, and career growth stories
06
Recruitment funnel: application → screening → shortlist handoff to HR
07
Retargeting campaigns to re-engage job seekers who viewed content but did not apply
Acquisition Channels
01
Meta Lead Generation Ads
02
Instagram Organic
03
TikTok Organic
04
Facebook Organic
05
WhatsApp Recruitment Funnel
Hard Results
Job Inquiries5,000+
Successful Hires100+
Recruitment FunnelBuilt
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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