Total Sales
BuiltBefore
$0
After
$40,000+
D2C Beauty Brand Launch
Makeup Fun
Beauty / Cosmetics
Client story
D2C Beauty Brand Launch
- Sales in 6 Months
- $40,000+
- Average ROAS
- 7x+
- TikTok Followers
- 300K+
Performance Over Time
The Growth Story
Live Campaign
Monthly Revenue ($000s)
M1
M2
M3
M4
M5
M6
Start140+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
Makeup Fun is an emerging beauty brand based in Pakistan targeting Pakistan, US & GCC markets. Launched as a D2C eCommerce brand with social-first go-to-market strategy via Instagram and TikTok.
Growth Challenge
Brand needed to launch from zero — no Shopify store, no social presence, no paid acquisition in a highly saturated beauty market competing with established cosmetic brands.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Average ROAS
+700%Before
0×
After
7×+
TikTok Following
ViralBefore
0
After
300K+
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Custom mobile-first Shopify store with fast checkout and upsell flows
02
Product reviews, urgency tactics, and gift-with-purchase incentives
03
Meta Pixel, email/SMS automation, and backend analytics
04
Daily content on Instagram and TikTok (UGC, GRWM reels, voiceovers)
05
Full-funnel Meta & TikTok ad campaigns targeting beauty buyers aged 16–34
06
TikTok Spark Ads leveraging trending reels to drive high-intent traffic
07
Retargeting video viewers and cart abandoners via Meta
Acquisition Channels
01
Meta Ads (Full-Funnel)
02
TikTok Spark Ads
03
Instagram Organic
04
Shopify + Klaviyo
05
CapCut / InShot Content
Hard Results
Sales in 6 Months$40,000+
Average ROAS7x+
TikTok Followers300K+
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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