Attributable Sales
₨4.2M+Before
₨0
After
₨4.2M+
Local Retail Growth System
OneShop
Toys & Kids Retail — Islamabad, Lahore & Peshawar
Client story
Local Retail Growth System
- Outlets Managed
- 8+
- Shopping ROAS
- 4.2x
- YoY Revenue Growth
- +28%
Performance Over Time
The Growth Story
Live Campaign
Monthly Sales (₨ 000s)
Jan
Feb
Mar
Apr
May
Jun
Start970+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
OneShop is a multi-location toys and kids retail brand operating across Islamabad, Lahore, and Peshawar. Digi Aura partnered with OneShop in January 2025 to build a complete digital acquisition and brand-awareness system from scratch — January 2025 to present.
Growth Challenge
OneShop had strong physical retail locations but no meaningful digital presence or paid acquisition strategy. With growing competition in the toys segment, the brand needed to reach parents online, build awareness across multiple cities, and generate measurable sales through digital channels.
Work in market
The creative system,
seen in the wild.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Accounts Reached
4.5M+Before
Near Zero
After
4.5M+
Average ROAS
4.3×Before
No Ads
After
4.3×
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Established and optimised social media presence across Instagram and Facebook
02
Developed a consistent content strategy: product showcases, seasonal promotions, and kid-focused creative formats
03
Produced short-form video and static ad creatives tailored for Meta placements
04
Built and launched a full-funnel Meta Ads campaign structure (awareness → retargeting → conversion)
05
Ran seasonal campaign optimised for Eid and back-to-school periods, generating ₨900,000+ in a single push
06
Implemented audience segmentation targeting parents by age, interest, and location across three cities
07
Managed retargeting of engaged audiences to capture warm leads and repeat buyers
08
Tracked and optimised creative performance weekly to sustain ROAS above 4×
Acquisition Channels
01
Meta Ads (Awareness + Conversion)
02
Instagram Organic
03
Facebook Organic
04
WhatsApp Inquiry
05
Canva Pro / CapCut
Hard Results
Outlets Managed8+
Shopping ROAS4.2x
YoY Revenue Growth+28%
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
Ready to Build Revenue Infrastructure?
We analyse your acquisition system and identify exactly where leads, conversions, and revenue are leaking. Free. 30 minutes.
Free Strategy Call30 min · audit your acquisition system
Get a Live Demosee the growth system live
Free · No commitment · Response within 24 hours