Attributable Sales
₨850K+Before
₨0
After
₨850K+
Luxury Fashion Growth
Sayebaan
Luxury Fashion & Pashmina Shawls, Pakistan
Client story
Luxury Fashion Growth
- Sales (First 3 Months)
- PKR 850K+
- Audience Reached
- 420K+
- Average ROAS
- 3.8×
Performance Over Time
The Growth Story
Live Campaign
Monthly Sales (₨ 000s)
Feb
Mar
Apr
May
Start240+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
Sayebaan is a luxury fashion brand specialising in handcrafted pashmina shawls and premium Pakistani textiles. Digi Aura partnered with Sayebaan in February 2025 to create a digital sales and brand-awareness system targeting high-value, fashion-conscious buyers — February 2025 to present.
Growth Challenge
Sayebaan had no digital presence or social media strategy, making it invisible to the affluent buyers it needed to reach. The brand required a premium digital identity, targeted paid campaigns, and a content approach that could communicate craftsmanship and luxury at scale.
Work in market
The creative system,
seen in the wild.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Accounts Reached
420K+Before
Near Zero
After
420K+
Average ROAS
3.8×Before
No Ads
After
3.8×
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Built brand social media presence with a premium aesthetic suited to the luxury fashion segment
02
Developed a cohesive visual identity and tone across Instagram and Facebook
03
Created high-quality product content: studio-style imagery and short-form reels showcasing fabric quality and styling
04
Designed and launched full-funnel Meta Ads targeting high-income, fashion-conscious audiences
05
Built seasonal campaign strategy capitalising on gifting occasions, generating ₨220,000 in a single push
06
Implemented retargeting workflows to re-engage website visitors and profile followers
07
Managed WhatsApp-based inquiry flow to convert warm leads into confirmed orders
08
Continuously refined audience targeting and creative formats to maintain strong ROAS
Acquisition Channels
01
Meta Ads (Awareness + Conversion)
02
Instagram Organic
03
Facebook Organic
04
WhatsApp Order Management
05
Canva Pro / CapCut
Hard Results
Sales (First 3 Months)PKR 850K+
Audience Reached420K+
Average ROAS3.8×
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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