Sayebaan
Luxury Fashion & Pashmina Shawls
Key Result
₨850K+
Attributable Sales
Performance Over Time
The Growth Story
Monthly Sales (₨ 000s)
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Sayebaan is a luxury fashion brand specialising in handcrafted pashmina shawls and premium Pakistani textiles. Digi Aura partnered with Sayebaan in February 2025 to create a digital sales and brand-awareness system targeting high-value, fashion-conscious buyers — February 2025 to present.
Sayebaan had no digital presence or social media strategy, making it invisible to the affluent buyers it needed to reach. The brand required a premium digital identity, targeted paid campaigns, and a content approach that could communicate craftsmanship and luxury at scale.
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
What We Built
Every component is connected — no isolated tactics.
Meta Ads (Awareness + Conversion)
Instagram Organic
Facebook Organic
WhatsApp Order Management
Canva Pro / CapCut
The Full Infrastructure
Each phase feeds the next — built to compound.
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