Attributable Sales
₨1.6M+Before
₨0
After
₨1.6M+
Fashion & Performance Growth
Sheen Jeem
Fashion & Footwear (Handcrafted Khussas), Pakistan
Client story
Fashion & Performance Growth
- Total Attributable Sales
- PKR 4M+
- Online Orders Fulfilled
- 500+
- Instagram Followers
- 7K+
Performance Over Time
The Growth Story
Live Campaign
Monthly Sales (₨ 000s)
Jun
Jul
Aug
Sep
Start660+ peakNow
Consistent month-on-month growth with no plateau — infrastructure compounds over time.
Business Context
Sheen Jeem is a revived Pakistani fashion brand specialising in handcrafted khussas that blend traditional artistry with contemporary style. Digi Aura partnered with Sheen Jeem following its relaunch to rebuild its digital presence from the ground up — June 2025 to present.
Growth Challenge
The brand was largely dormant with no active social presence, no paid acquisition, and no consistent content. It needed to be reintroduced to the market with a premium, culturally-rich identity while generating real online sales quickly.
Work in market
The creative system,
seen in the wild.
Before vs After
The Numbers
Don't Lie.
Every bar represents a real before-and-after delta from the same campaign window.
Accounts Reached
3M+Before
Near Zero
After
3M+
Average ROAS
4.8×Before
No Ads
After
4.8×
Infrastructure built
What We Built
Every component is connected into one acquisition system.
01
Refined brand social media presence to reflect a premium and culturally authentic aesthetic
02
Developed cohesive visual direction and messaging across Instagram and Facebook
03
High-quality product photography and short-form video content production
04
Reels showcasing product details, styling inspiration, and behind-the-scenes craftsmanship
05
Managed Instagram and Facebook content calendars with consistent posting cadence
06
Launched targeted Meta campaigns focused on awareness, engagement, and conversions
07
Retargeted engaged users and website visitors to recover warm audiences
08
Optimised creatives and audience segments to maximise ROAS
Acquisition Channels
01
Meta Ads (Awareness + Conversion)
02
Instagram Organic
03
Facebook Organic
04
Shopify
05
CapCut / Canva Pro
Hard Results
Total Attributable SalesPKR 4M+
Online Orders Fulfilled500+
Instagram Followers7K+
System Flow
The Full Infrastructure
Each phase feeds the next — built to compound.
01
Positioning02
Funnel Build03
CRM Setup04
Paid Acquisition05
Automation06
Optimisation07
ResultsGet Started
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